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Window design is part of prop making and a future career path for illustration students. It is the visual arrangement of the windows in the commercial space through creativity and art. Usually, paper carving, clay sculpture, and other methods are used to decorate a space to display store products or indicate the store's style.

Some window designs will manipulate consumer psychology, which may lead to excessive consumption guidance, such as anxiety marketing, using lights, slogans, or scene designs to deliberately create a sense of scarcity (such as "limited-time snap-up" countdown devices), body anxiety (over-retouching model image), or comparison psychology.

In addition, frequent replacement of windows leads to the discarding of a large number of disposable materials (such as foam boards and plastic decorations), which violates the concept of environmental protection and may produce a large amount of garbage.

What moral issues should be paid attention to in window design?

Window design is an important part of commercial space design, especially for retail brands, luxury shops, fast fashion shops, etc. It is a key medium to attract customers, convey brand concepts, and enhance sales conversion. The look in the window can intuitively display the brand's characteristics and new product themes, it can also stimulate the desire to buy and guide customers' interest in the main products through scenic displays. Windows with stories can create emotional resonance, and triggering an emotional connection with a story or an artistic design can enhance the customer's goodwill towards the brand and the product.

What is the role of window design?

That looks like a great pair of shoes, I'd love to have them!

This shop has already started stocking its shelves with winter goods.

Pardgroup and Cartier's cooperation is only to highlight the concept of environmental protection, reuse a lot of waste items, avoid the ethical problems that may be caused by window designs that are not environmentally friendly, and give materials a new artistic life. This not only highlights the concept of environmental protection but also fits the current trend of sustainable development.

Environmental Concerns

One of the design inspirations comes from the focus on resource reuse and environmental responsibility. Secondly, their design is also obviously influenced by local culture and religious festivals. This design not only caters to the atmosphere of the occasion but also conveys the brand's respect and integration of cultural diversity through visual stories.